Monday, April 5, 2010

Reading: Yuniya Kawamura "Fashion-ology"


Phew!


This one made sense the first time around....

The sociology of fashion is something that I have stumbled across but never really delved into but now is more than likely a great time to start...
A more modern study of the fashion system, Kawamura quickly seperates fashion from clothing.
Fashion is such a broad term and can encompass any cultural activity or appearance that becomes popularised and therefore "fashionable" to participate in.
Clothing is a different ball game with it's key purpose of modesty forgotten in place of the styles and themes of the now, for clothing to become fashion.
"Fashion is of it's time" - Chanel

Kawamura's writing has inspired me to think about what fashion truly is....
Established as not only clothing, fashion is more a state of mind that can be subconsciously formed or knowingly sort out in order to become fashionable.
The idea of fashion is just that, an idea, but how manipulated can this ideal become before it is deemed not fashion at all?
I think popularity plays a big part in fashion, after all if an idea is not adopted by many how can it be fashionable?
But if this is true, then fashion is not new or from the now at all.......is fashion a facade?

pondering....

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